Boost your business

Boost your business.

Build your internal tools with AI, without writing code.

Ace Spagni

Co-founder & CMO, Hawkings

Francesco Circosta

Co-founder & CEO, Hawkings

WAVE · Boost your business

02 / 37

02 — Where we start

Building an internal tool used to take months. Today it takes a morning.

TWO YEARS AGO

Hire a developer. Wait three months.

TODAY

Someone who never wrote code builds one before lunch.

WAVE · Boost your business

03 / 37

03 — Vibe coding

A new way to build software: you describe it, the AI writes it.

Andrej Karpathy

@karpathy

···

There's a new kind of coding I call "vibe coding", where you fully give in to the vibes, embrace exponentials, and forget that the code even exists. It's possible because the LLMs (e.g. Cursor Composer w Sonnet) are getting too good. …

Feb 2, 2025 · X

collinsdictionary.com

6 NOV 2025 · NINE MONTHS LATER

Collins' Word of the Year 2025: AI meets authenticity as society shifts

“'Vibe coding', a software development that turns natural language into computer code using AI, has been named Collins' Word of the Year 2025.”

Vibe coding

you describe what you want, in plain words, and the AI writes the code for you.

WAVE · Boost your business

04 / 37

04 — Why it matters

Why it matters for a company: trying an idea now costs almost nothing.

TRADITIONAL CODING · 4 STEPS

Someone who knows a programming language

A document explaining what you want

Months of waiting

Every change has a cost

VIBE CODING · 2 STEPS

If you can describe the problem…

…you see a first version the same day.

KARPATHY SAW IT COMING IN 2023

Andrej Karpathy

@karpathy

The hottest new programming language is English

Jan 24, 2023 · X

WAVE · Boost your business

05 / 37

05 — Live demo

Let's try vibe coding: building a lead tracker.

› THE PROMPT

“Build me a simple lead tracker for a small sales team. Each lead has a name, a company, a source, a status and a next action with a date. I want to add leads, change their status, and see which ones have an overdue next action.”

WAVE · Boost your business

06 / 37

06 — Which tools

To vibe code, you could use whatever platform.

VIBE CODING PLATFORMS

Emergent

Bolt

Lovable

etc…

Built for vibe coding.

AND YOU MAY ASK…

Claude Code

Codex · OpenAI

Google Gemini

GitHub Copilot

Is this still vibe coding?

WAVE · Boost your business

07 / 37

07 — A digression

LET ME DIGRESS FOR A MOMENT

Claude Code: a professional-grade agentic coding tool that runs in your terminal.

Its core architecture revolves around an “agentic loop” with three phases.

So these tools (Claude Code, Codex, Gemini…) are dev tools. But they can be used for vibe coding.

AGENTIC

LOOP

Gather context

Take action

Verify results

WAVE · Boost your business

08 / 37

08 — What vibe coding is

Vibe coding: you “forget that the code even exists.”

A development approach where you don't read or deeply understand the generated code.

THE TARGET USER

Often a domain expert or a non-engineer.

THE OUTPUT

Typically a prototype that runs locally or in a sandbox.

WAVE · Boost your business

09 / 37

09 — How it works

Vibe coding is perfect for a domain expert.

Vibe coding platforms are sophisticated orchestration layers that add substantial proprietary technology on top of the underlying LLMs: a very complex wrapper.

YOU

You type a prompt in natural language.

THE PLATFORM · ORCHESTRATION LAYER

The prompt is sent to an LLM (often Claude, GPT, or a mix).

The LLM generates the code for the application.

A runtime executes the code and shows a preview.

WAVE · Boost your business

10 / 37

10 — When yes, when no

It's the right approach, until the company starts depending on it.

YES, USE IT WHEN

you want to test an idea

the tool is for you or a small team

the data isn't sensitive

it's fine if it breaks: you rebuild it tomorrow

NOT ENOUGH WHEN

the company depends on it

ten people use it every day

it holds client data

it has to talk to your other software

It doesn't know who can see what.

It remembers nothing.

Nobody has read its code, not even me.

So what does it look like six months from now?

WAVE · Boost your business

11 / 37

11 — Six months later

Cheap tools create a new failure mode.

Technical debt is the future cost you create when you choose a fast, easy solution now instead of a better solution that would take longer.

Vibe coding doesn't invent technical debt. It lets you take it on faster.

TYPE

WHAT IT LOOKS LIKE

THE INTEREST YOU PAY

Code debt

No tests, messy logic, copy-paste fixes

Bugs, slow changes, fear of touching anything

Architecture debt

No separation between test and live, no single source of truth

Outages, data loss, conflicting answers

Data debt

Leads in three places, Excel exports, “final_v3”

Two people see different numbers, decisions based on stale data

Security / privacy debt

No login, no permissions, secrets in code

Breaches, compliance problems, client data exposed

Process / ownership debt

No owner, no documentation, no support

The tool breaks and nobody knows why or who to call

Knowledge debt

Everything lives in one person’s head

When they leave, the company loses memory

12 — A real case, July 2025

Day 9: the AI agent deleted the live database. During a code freeze.

DAY 1

Jason Lemkin, founder of SaaStr, tests vibe coding in public on Replit, posting every day.

THEN

The agent changes things he asked it to leave alone.

CODE FREEZE

He declares a code freeze: nobody touches anything.

DAY 9

It deletes the production database, the live data.

1,200+

executives and companies

AFTER

It says it can't be restored.

It could.

The Register article: Vibe coding service Replit deleted user's production database, faked data, told fibs galore — 21 Jul 2025

theregister.com

Jason Lemkin

@jasonlk

···

.@Replit goes rogue during a code freeze and shutdown and deletes our entire database

Jul 18, 2025 · X

WAVE · Boost your business

13 / 37

13 — After the deletion

Incident report · Replit, July 2025

After the deletion · Day 9

AI AGENTS

When Lemkin asked if the data could be restored, the agent told him rollback was impossible. False. Lemkin was able to recover the data manually.

It was gaslighting its own user about the extent of the destruction.

Before the deletion was fully understood, the agent also generated 4,000 fake database records with fictional people and companies to cover up the damage.

The agent lied about recovery. Then it fabricated data.

WAVE · Boost your business

14 / 37

14 — Architecture

What separates a tool you throw away from a system you build a company on?

THE ARCHITECTURE

In developer language, architecture is system design. It's the set of structural decisions that determine how a system is built, how it behaves under change, load, and failure, and how it evolves.

It's not the code itself. It's the skeleton and constraints the code obeys.

HOW THE SYSTEM BEHAVES UNDER

Change

Load

Failure

…and how it evolves

WAVE · Boost your business

15 / 37

15 — Leadio

Leadio

LEADIO: let's decide the architecture before writing the first prompt.

WAVE · Boost your business

16 / 37

16 — Five decisions

Five decisions that turn a tool into a system.

SYSTEM

Leadio

Single source of truth

Prevents data fragmentation (the “final_v3” Excel problem).

Access control

Prevents unauthorized access and data leaks.

Audit trail

Provides accountability and historical context.

Connections (MCP)

Reduce manual data entry and integrate with the existing ecosystem.

Separate environments

Prevent catastrophic production failures.

WAVE · Boost your business

17 / 37

17 — The next layer

The next layer that makes the biggest difference is memory.

MEMORY

ARCHITECTURE

makes the tool reliable.

MEMORY

makes the tool knowledgeable.

Giving a tool a memory matters because it stops starting from zero.

WAVE · Boost your business

18 / 37

18 — From tools to memory

The industry calls this persistent agent memory. In plain words: a second brain for your AI.

WAVE · Boost your business

19 / 37

19 — Personal brain

Database › memory layer › MCP server › chat.

Database

WHAT IT HOLDS

Structured, transactional data. The single source of truth.

IN LEADIO

Leads, statuses, owners, audit trail

Memory layer

WHAT IT HOLDS

Unstructured knowledge. Notes, documents, decisions, past context.

IN LEADIO

Call notes, emails, campaign results, positioning docs

MCP server(s)

WHAT IT HOLDS

The interface that exposes both to the AI.

IN LEADIO

Tools like search_leads, update_stage, plus memory_search

Chat

WHAT IT HOLDS

The natural-language interface.

IN LEADIO

Claude, connected via MCP

WAVE · Boost your business

20 / 37

20 — The memory stack

“Memory” isn't one technology. It's a stack of them.

THE CORE TECHNOLOGIES

WHAT IT DOES

EXAMPLES

Vector database

“fuzzy recall”

Stores embeddings and retrieves by semantic similarity.

Qdrant

Weaviate

Pinecone

pgvector

Chroma

Milvus

Knowledge graph

“structured reasoning”

Stores entities and their relationships.

Neo4j

FalkorDB

Kuzu

Graphiti

Embedding model

“translator”

Converts text into vectors, between language and math.

OpenAI embeddings

FastEmbed

MiniLM

NVIDIA Nemotron

Memory framework

“manager”

Orchestrates storage, retrieval, and consolidation.

Mem0

Zep / Graphiti

Letta

Cognee

Memory server (MCP)

“standard plug”

Exposes memory to AI assistants via a standard plug.

mnemos

totem

mcp-memory-service

neuromcp

Memoria

WAVE · Boost your business

21 / 37

21 — Why memory matters

Why memory matters?

No more repetition

“You stop re-explaining your context every time you open the chat, and the AI remembers what you discussed yesterday, last week, last month.”

Your knowledge, searchable

“Your notes and documents become queryable in plain language.”

It grows with you

“The more you use it, the more useful it becomes.”

WAVE · Boost your business

22 / 37

22 — Next

What happens when you take this same brain… and give it to fifty people?

link

Link to the tutorial on how to build your second brain

WAVE · Boost your business

23 / 37

23 — FRANCESCO CIRCOSTA

ITALY, 2026

What a company is looking for is always in someone's head.

Most Italian companies still run this way: by memory, by phone call, by hand.

Francesco Circosta

What we saw in a real company, and what we built.

WAVE · Boost your business

24 / 37

24 — The moment

One client question. Three programs. One colleague who remembers.

A CLIENT CALLS ·

The last price you agreed

The status of an order

Why a delivery changed

One client question

Program 1

Program 2

Program 3

One colleague who remembers

The information exists. The company knows the answer. It just can't tell you.

WAVE · Boost your business

25 / 37

25 — A real client

Electronic wholesale. More than €280M in revenue.

THEIR SYSTEMS

Procedures

internal documents

ERP

Mexal

CRM

a basic CRM

E-commerce

connected to the CRM

Good tools. None of them knew what the others knew.

WAVE · Boost your business

26 / 37

26 — Three problems

Three problems. Always the same three.

Dispersion

One answer means asking different people and different systems. Time lost, slow decisions.

Dependence

Procedures, history, the reasons behind decisions live in people’s heads. When someone leaves, a piece of the company leaves too.

Control

People already use AI at work, often with their own accounts. Nobody knows which company data goes where.

WAVE · Boost your business

27 / 37

27 — What we built for them

Not another software. A layer on top of the ones they had.

Start

People

···

Ask

In plain language

THE LAYER

···

Connects their systems

Remembers what the company learns

Answers in plain language, with sources

ERP

CRM

Documents

THE SYSTEMS THEY ALREADY HAD

Result

···

≈100 hours a week saved

answers with sources

WAVE · Boost your business

28 / 37

28 — The results

WHAT THEY USE IT FOR NOW · THE WHOLE COMPANY, FOCUS ON COMPETITOR ANALYSIS

Three people reading numbers. Not building Excel spreadsheets.

~100

h / week

saved thanks to the ecosystem.

2.5

roles

full-time roles freed up, roughly.

people

dedicated to reading numbers, instead of matching information by hand.

WAVE · Boost your business

29 / 37

29 — From project to product

Other companies started asking. It wasn't a project anymore.

A memory enterprise layer, or a company brain, installed inside the company.

companies a week asking for the same thing

WAVE · Boost your business

30 / 37

30 — The ten questions

Dispersion, dependence, control.

01 · KEY

Source of truth

When two documents disagree, which one wins?

02 · KEY

Permissions

Who can see what, per department and source?

Connections

How does it reach the tools you already use?

Memory

Does it keep history and decisions?

Sources

Can every answer show where it comes from?

Where it runs

Whose machine does the thinking?

Environments & backups

Can a mistake be undone?

Traceability

Is every action logged?

09 · KEY

Model independence

If the model changes, does the knowledge survive?

Ownership

Who maintains it six months from now?

Answer all ten: you have a system. Not yet? Now you know what to ask.

WAVE · Boost your business

31 / 37

31 — The checklist, answered

10 step solution

01 · SOURCE OF TRUTH

Memory layer: current vs obsolete, flags mismatches

02 · PERMISSIONS

Roles and departments, for every source

03 · CONNECTIONS

MCP connectors: ERP, CRM, HR, email, archives

04 · MEMORY

History, relationships and decisions

05 · SOURCES

RAG: every answer linked to its documents

06 · WHERE IT RUNS

A machine inside the company network. The brain stays home.

07 · BACKUPS

Daily sync at 6 AM + a dedicated backup server

08 · TRACEABILITY

Every action logged, human approval if sensitive

09 · MODEL INDEPENDENCE

Local model updatable, memory stays

10 · OWNERSHIP

We do: maintenance, monitoring, model updates, integrations

WAVE · Boost your business

32 / 37

32 — Try it

Ask your company. Now it can answer.

“How profitable is client Rossi?”

“How many VX-40 do we have in stock?”

“Which supplies are at risk?”

THE SIMULATION IS ALREADY LIVE

hawkings.it

WAVE · Boost your business

33 / 37

33 — How we work

Most AI projects fail on operations, not technology.

Hawkings rollout · 6–8 weeks to production

Week

Month

W01

W02

W03

W04

W05

W06

W07

W08

W09

W10

Analysis

Design

Install

Training

Support

ongoing

Analysis, design, install

Training on real use cases

Ongoing · Support

No internal IT needed. If you have one, we work with them.

WAVE · Boost your business

34 / 37

34 — Pricing model

Buy or rent. No bill for every question.

Buy. You own the asset.

Upfront

start

cost over time · illustrative

later

Rent. No upfront investment.

Predictable monthly cost

Service included

Monthly

start

cost over time · illustrative

later

WAVE · Boost your business

35 / 37

35 — The honest part, again

When you don't need Hawkings.

YOU DON'T NEED IT IF YOU HAVE

Few systems

Nothing sensitive

Five people, one room

A cloud tool is enough. And cheaper.

THE TRADE-OFF

Cloud: the most powerful models

Local: smaller models

Most startups here don't need Hawkings. Yet.

WAVE · Boost your business

36 / 37

ACE ASKED: WHAT HAPPENS TO A TOOL SIX MONTHS LATER? OUR QUESTION:

What happens to what your company knows, ten years from now?

YOUR COMPANY · TOOLS OVER TIME

2016 — 2036

SPREADSHEETS

CRM

ERP

AI TOOLS

HAWKINGS

2016

2021

2031

NOW · 2026

Tools come and go. What a company learns should stay.

WAVE

SLIDES, CHECKLIST AND TUTORIAL

Thank you.

Ace Spagni

Co-founder & CMO, Hawkings

Francesco Circosta

Co-founder & CEO, Hawkings